Marketing Your House the SMART Way

The process used by homebuyers to find their next home is dramatically different than
years past. With easy access to listing data and photos via the Internet, a buyer is able
to search for properties and make a decision about your house with a few clicks of
the mouse.

Because today’s buyers are better informed, the traditional methods of marketing a
property are less effective. We use three proven marketing strategies to reach your ideal
buyer the SMART Way.

Marketing on the Internet

Our “SMART” MLS listing includes multiple photos, in-depth descriptions, and a virtual photo tour.
We also provide premium Internet marketing on major websites, such as Realtor.com, Star
Tribune.com, Oodles.com, Trulia.com, Yahoo.com, Zillow.com, and Craig’s List.

Marketing to Real Estate Professionals

Another effective way to reach buyers is to target those who are working with them—real estate
agents. We use an effective system that puts your property in front of a specific Realtor® audience.

Marketing at your House

We offer expert advice on how to prepare your house for showing. Some of the other tools we use
include instant information to buyers via text messaging, a lighted For-Sale sign, a custom home features guide, and an open house event.